SOME KIND OF HERO TEXT THAT TALKS ABOUT THE PROJECT, IS INTERESTING WITH A PUNCHLINE AND GETS PEOPLE EXCITES TO KNOW MORE ABOUT THE PROJECT!
SECTOR : FOOD AND BEVERAGES
PROJECT : MARKETING AND ADVERTISEMENT
A late entrant into India's crowded foodtech space, dominated by a duopoly. Needed to acquire users quickly to test product-market fit and generate revenue.
INSIGHT :
Sec A/A+ Millennials and Gen Z view food as an experience, not a commodity. They crave peer-to-peer recommendations for discovery—something the giants weren't offering
SOLUTION :
Sec A/A+ Millennials and Gen Z view food as an experience, not a commodity. They crave peer-to-peer recommendations for discovery—something the giants weren't offering
THE METHODOLOGY
HYPOTHESIS
According to FICCI, Millennials spend over 20% of their income on F&B and Gen Z will not be bucking the trend soon.This cohort has also caused a global shift in spending on experiences vs material items.
PREDICTION
Sec A/A+ Millennials and Gen Z who view food as an experience, not a commodity, will be looking for P2Precommendations to ascertain 1) the hottest new restaurants in town, 2) the best order-in food experiences and 3) what other foodies are eating with the point of view of exploration.
TEST
An integrated D2C marketing campaign with a multichannel approach to drive reach and frequency through three (3) clutterbreaking ad films targeting a consumer persona, supported by influencer marketing, paid digital, CRM, social media, PR etc.
RESULTS
+
0
%
uptick in users acquired vs. previous lifetime acquisition
0
x
orders placed during campaign vs. lifetime orders over previous months
+
0
M
total impressions across channels
0
%
TAM reached
